Valentina moressa
Public
relations
& more
Strategic communications, media relations, reputation and brand management, marketing, digital PR and everything in between
15 years experience
With experience across industries, countries and languages, I'm a competent generalist with a passion (and track record) for press relations and strategic thinking.
In-house and agency experience
UK, Spain and Italy
Technology, legal, food and NGO sector
Skilled at board-level stakeholder management
Senior management experience
English (native) / Italian (native)/ Spanish (full professional proficiency)/ German (working professional proficiency)
MY services
Strategic Communications
Build a careful communications strategy for your organisation
Reputation management
Influence and manage what the public says about your organisation
Media Relations & digital PR
Create a buzz in the press, on and offline, to raise awareness or build a profile
Brand management
Create a consistent brand experience for your customers or stakeholders
Copywriting
Write content that delivers your story in a compelling way
Social media marketing
Raise awareness of your brand through all the new social channels, incl. influencer marketing
Media training
Get ready to be in front of a journalist, for consistent messaging and to deal with difficult questions
Marketing
Create newsletters, lead generation campaigns or anything else your brand needs to increase sales
results
+40%
coverage
for law firm in the first year
90% positive coverage
majority of media coverage with positive sentiment
Front page of the guardian
for farm animal welfare charity
Best review ever
for software app since foundation of the company in 1981
Most downloaded asset
White paper for lead generation the most successful of the year
50%
open rate
on average for ecommerce newsletter over a year
+144%
reach
through social ads in one trimester
+ 40% Linkedin followers
in the first year
+ 75% Twitter followers
in the first year
ask for more details of how I’ve helped my clients thrive
WORK
PR and brand plan for robotics start-up
I lead the Remy Robotics’ coming out of stealth activities: I created their brand and communication strategy, looked after corporate media relations, PR and reputation management worldwide.
Media relations for charity
I looked after media relations with key national and international contacts for the animal welfare organisation Compassion In World Farming.
Marketing and brand management for FMCG company
I looked after all things Marcomms for Maldon Salt in Spain. I set up the marketing and communications strategy and supervised its implementation through a local digital agency.
PR for international law firm
I developed and delivered the creative campaigns that comprised the heart of the communications strategy for Olswang, a top 30 law firm across seven international offices.
Crisis management
I developed the crisis communication framework for Covid-related issues and supported an international company during a sexual harassment incident.
Digital PR campaign for app
I created the marketing strategy and back links campaign for writing app Author. I also led media relations for its founder’s Future of Text initiative with Google’s VP, Vint Cerf.
testimonials
Yegor Traiman
CEO, Remy Robotics
“Our product is a really complex mix of robotics, AI and food. Valentina was able to understand it and translate it into exciting storytelling- that was invaluable for us”
Nicola
Stott
CEO, Exigent Group
"Valentina's work is thorough, thoughtful, creative, intelligent and often elegantly provocative. Just what you need if you're wanting to attract market attention."
Peter Schaebbicke
Founder, BoTree
"Valentina took us from 0 to 100 in a few months and we haven't looked back. We've been working together since 2018 and she keeps on adding value day after day."
coverage samples
Front page for client’s campaign to eat less meat
Client mentioned as leader in social media among law firms, I’m also quoted as an expert in the matter.
Cleint quoted as expert as part of the firm’s campaign on EU regulation of private information.